![]() ![]() In the UK, the government is looking into loot boxes to see if the law should be applied to them. It has been labelled as gambling, not least by some governments, is called pay-to-win, and has been slammed as exploitative. While Ultimate Team is one of the biggest money-spinners in all of gaming, it is highly controversial. Remember, FIFA Ultimate Team delivered a "substantial portion" of that 29 percent. ![]() Net revenue from Ultimate Team represented 29 percent of EA's total net revenue during fiscal year 2021 ($5.6bn). It's easy to see just how important Ultimate Team is to EA's bottom line. This content is hosted on an external platform, which will only display it if you accept targeting cookies.
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